St. Albert is the embodiment of a sustainable living philosophy. The city is renowned for its botanical arts, commitment to a green lifestyle and the cultivation of activities that provide for a well-rounded lifestyle.

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​Forsell Design created a brand identifying St. Albert as "Alberta’s Botanic Arts City."

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The logo, tagline "Cultivate Life", and brand graphics reflect this symbiotic relationship residents have with education, lifestyle and the environment. 

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Since its implementation, residents have thoroughly embraced the brand. And business is booming. In 2016, St. Albert was voted the #7 best city in Alberta to open a business. This led to the amazing 242,000 sq ft. Enjoy Centre with 300 employees and draws visitor from across Canada and the United States. In 2017 St. Alberta also ranked #1 in the best city to live in Alberta. Unemployment in this city of 72,000 is the lowest in Canada.

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The new brand also won Forsell Design, Canada's TEDAC Top Honors award for the category: Branding, digital media and promotional material.

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