Squamish was faced with overcoming the perception of being a stodgy lumber town and a pit stop on the way to Whistler. Forsell Design was brought in to design a brand and marketing applications to address these challenges.

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Squamish's new brand is positioned to youthful, intelligent, and active people who highly value outdoor activity and their connection with their natural surroundings. Squamish more breathtaking outdoor adventure opportunities within minutes, than any other community in Canada.

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Squamish's brand promise: You can experience the world’s most epic outdoor adventures—from sea to sky—all within 10 minutes of one another. Hardwired for Adventure.

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The brand graphics focus on the amazing natural backdrop to the town, and personal daily itineraries from residents. Residents highlight their favorite activities and places to eat when visiting Squamish. Each ad features a personal list of "must do's" along with a their snapshot and why they call Squamish home. 

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