Moosehead Lake is one of the most stunningly beautiful places in America. The problem was nobody outside the area knew about it.

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Forsell Design's new brand had three goals: 1) to put Moosehead Lake "on the map" as a terrific place to live, raise a family, own a business; 2) to differentiate Moosehead Lake from the other communities in Maine; 3) to bring back the prosperity and population that was here in the early 70s. Bottom Line: This is about jobs and bringing the region back to prosperity.

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The brand focuses on the amazing natural beauty that surrounds you. The wood-tones, handwritten font style, unpolished and aged photo frames, all promote the amazing and unspoiled natural playground that is Moosehead Lake, Maine.

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