Flemington, New Jersey needed to change their perception as an old dying city that people had no desire to visit.

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Forsell Design was hired to design a new brand that focused on a new large year-round farmers market to be build. It would also contain many retail outlets for artisans and craftsmen from around the area.

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The new brand focused on the unique products, people and music that fill the market and continue throughout the town.

 

"Flemington Fresh" was coined to represent the always fresh, organic, non-chain produce and unique products you could shop for in Flemington.

 

Creative office space is slated to open up so you can watch artisans create their products in front of you. See a glass blower, painter, pottery maker, wood carver, all at work and buy their masterpieces. The brand was designed to create a buzz that Flemington needed to draw new residents, business owners and visitors.