Forsell Design helped downtown Barrie find a unique focus and provided recommendations to change the city's perceptions as a gritty, bar town that was dead during the day and overly rowdy at night. 

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Barrie’s new brand:
Uptown Barrie – Unexpected, unconventional, and extraordinary.

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These three words exemplify the character and personality of the brand. The brand campaign focused on changing perceptions and and invigorating visitor traffic during the daytime hours for shopping and dining. The logo, layout, imagery and copy, all reflect this new voice personality of Barrie, Ontario.

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Within 1 year, the number of restaurants and retail establishments increased by 140%. Micro-brews, restaurants, and distilleries raised the bar of businesses and those that visit, to a day & night destination for great food, art, design, and music.

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